Privacy Policy

1. INFORMATION WE COLLECT

1.1 Information You Provide Directly

We collect information you voluntarily provide when using the Service, including:

• Email address (required to receive calculator results);
• Values Alignment Calculator responses, including brand preferences, spending frequency, and stated values on political and social issues;
• Any other information you choose to provide through forms, surveys, or communications with us.

1.2 Information Collected Automatically

When you access or use the Service, we may automatically collect certain technical and usage information, including:

• Device information (device type, operating system, browser type and version);
• IP address and approximate geographic location derived from IP;
• Pages visited, time spent on pages, links clicked, and referring URLs;
• Date and time of access;
• Unique device identifiers and cookie identifiers.

1.3 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect usage information, remember your preferences, and enable certain Service functions. You may control cookie settings through your browser; however, disabling cookies may affect the functionality of the Service.

We may use third-party analytics tools (such as Google Analytics) that collect information about your use of the Service. These third parties' use of your information is governed by their own privacy policies.

2. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

• To deliver your Values Alignment Calculator results to your email address;
• To operate, maintain, and improve the Service and our analytical models;
• To send you marketing communications, updates, and promotional content as described in the Terms;
• To present Sponsored Content, partner offers, and tailored recommendations based on your values alignment results and stated preferences;
• To analyze usage trends and user behavior to enhance Service features and user experience;
• To enforce our Terms and Conditions and protect our legal rights;
• To comply with applicable legal obligations; and
• To communicate with you about your inquiries or support requests.

Values alignment results and survey responses may be used to match you with Sponsored Content from third-party advertisers or partner organizations. This is a core feature of the Service and a basis for providing results at no charge to you.

3. HOW WE SHARE YOUR INFORMATION

We do not sell your personally identifiable information (your name, email address, or individually identifying data) to third parties. We may share information in the following circumstances:

3.1 Aggregated and De-Identified Data

We may share aggregated or de-identified data (information that does not identify you as an individual) with research partners, analytics providers, advertisers, or the public for research, marketing, and business purposes. This data cannot reasonably be used to identify you.

3.2 Service Providers

We may share your information with trusted third-party service providers who perform functions on our behalf, such as email delivery services, data analytics platforms, and hosting providers. These service providers are contractually obligated to use your information only as directed by us and to maintain appropriate security measures.

3.3 Partners and Advertisers (Values-Matched Recommendations)

We may share your values alignment profile or scoring category (but not your individually identifiable contact information, unless you separately consent) with third-party partners or advertisers for the purpose of presenting tailored Sponsored Content. When you receive a direct marketing communication from a specific partner based on your results, that communication will disclose the sponsor's identity.

3.4 Legal Requirements

We may disclose your information if required to do so by law or in response to valid legal process, including subpoenas, court orders, or government requests. We may also disclose information to protect the rights, property, or safety of SpendByValues.com, our users, or the public.

3.5 Business Transfers

If SpendByValues.com is involved in a merger, acquisition, sale of assets, or other business transaction, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on the Service before your information is transferred and becomes subject to a different privacy policy.

4. YOUR PRIVACY RIGHTS

4.1 All Users

Regardless of your location, you have the following rights with respect to your personal information:

• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct inaccurate personal information.
• Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
• Opt-Out of Marketing: You may opt out of marketing communications at any time using the unsubscribe link in our emails or by contacting us.

4.2 California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

• The right to know what personal information we collect, use, disclose, or sell, and the right to receive this information in a portable format;
• The right to delete personal information we have collected from you, subject to certain exceptions;
• The right to correct inaccurate personal information;
• The right to opt out of the "sale" or "sharing" of your personal information. Note: We do not sell personally identifiable information, but we may share de-identified values alignment data with advertising partners, which may constitute "sharing" under CPRA. You may opt out of this by contacting us;
• The right to limit the use and disclosure of sensitive personal information; and
• The right not to be discriminated against for exercising your CCPA/CPRA rights.

To exercise your California privacy rights, please contact us at support@spendbyvalues.com. We will verify your identity before processing your request and will respond within forty-five (45) days, with an optional forty-five (45) day extension where reasonably necessary.

4.3 Virginia, Colorado, Connecticut, and Other State Privacy Laws

Residents of states with comprehensive privacy laws (including Virginia CDPA, Colorado CPA, and Connecticut CTDPA) may have similar rights to access, correct, delete, and opt out of certain processing of their personal data. To exercise these rights, contact us at support@spendbyvalues.com.

5. DATA RETENTION

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Email addresses and calculator responses are retained for as long as you remain subscribed to our communications or for a period of three (3) years from your last interaction with the Service, whichever is later;
• Aggregated and de-identified data may be retained indefinitely for analytical purposes;
• Logs and technical data are typically retained for twelve (12) months.

You may request deletion of your personal information at any time as described in Section 4. Upon a verified deletion request, we will delete or anonymize your personal information, except where retention is required by law.

6. DATA SECURITY

We implement commercially reasonable technical and organizational security measures designed to protect your personal information against unauthorized access, disclosure, alteration, and destruction. These measures include encryption of data in transit and at rest where appropriate, access controls, and regular security assessments.

However, no method of data transmission or storage is completely secure. We cannot guarantee the absolute security of your information. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify affected users and relevant authorities as required by applicable law.

You are responsible for maintaining the confidentiality of any login credentials and for all activities conducted through your access to the Service.

7. CHILDREN'S PRIVACY

The Service is not directed to or intended for use by children under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18 without verifiable parental consent, we will take steps to delete that information promptly.

If you believe we may have collected information from a child under 18, please contact us immediately at support@spendbyvalues.com.

8. DO NOT TRACK

Some browsers include a Do Not Track ("DNT") feature that signals to websites that you do not want your browsing activity tracked. Our Service does not currently respond to DNT signals. We will update this policy if our practices change in the future.

9. THIRD-PARTY LINKS AND SERVICES

Our Service may contain links to third-party websites or services. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit. We are not responsible for the privacy practices or content of third-party sites.

10. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this page and, where reasonably practicable, notify you via email. Your continued use of the Service after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

11. CONTACT INFORMATION

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

SpendByValues.com
Email: support@spendbyvalues.com
Website: www.spendbyvalues.com